Viennetta Ice Cream Comeback: Is It Still Available

Remember the ice cream with the wavy chocolate layers that made you feel fancy as a kid? Viennetta, the iconic dessert first introduced in 1982 by Wall’s (Unilever), has quietly made a comeback in some markets after disappearing from U.S. shelves in the 1990s.

Year introduced: 1982 · Manufacturer: Magnum Ice Cream Company (Unilever) · Discontinued in the US: 1990s · Revived in select markets: 2021 (US), 2022–2023 (UK, Ireland) · Common package size: 650 ml

Seven key facts about Viennetta, one pattern: the brand has seen more comebacks than most desserts from its era.

Here is a summary of the product’s core specifications.

Do they still make Viennetta ice cream?

Yes, Viennetta is still produced by Unilever and sold under various regional Heartbrand names. The dessert remains available in many European markets (as Wall’s Viennetta) and in Asia, though availability varies by country. In the United States, Unilever brought Viennetta back in 2021 under the Good Humor brand after a nearly 30-year absence – Fox News (news outlet).

Where is Viennetta currently sold?

• United Kingdom and Ireland (Wall’s brand) – Wikipedia (global overview)
• Indonesia (reintroduced April 2020 after petition) – Wikipedia
• Thailand (reintroduced November 2020) – Wikipedia
• Japan (sold since 1983, but license ends March 2025) – Wikipedia
• United States (2021‑limited release, now scarce) – Food Dive (industry trade publication)

Why was Viennetta discontinued?

Viennetta was discontinued in the United States in the mid‑1990s. According to Food Dive (industry trade publication), the change was driven by shifting consumer tastes and increased competition from other frozen desserts. In the 1990s, American shoppers moved away from what they saw as a mid‑priced “fancy” dessert toward premium gelatos and soft‑serve novelties.

What led to its disappearance from the US market?

• Unilever quietly phased out Viennetta in the U.S. after demand declined – Food Dive (industry trade publication)
• At the same time, the brand remained widely available in Europe and Asia under different Heartbrand names – Wikipedia
• Production costs and the product’s specialized layered structure may have made it less profitable per unit – no official source confirms this

The pattern: what gets discontinued in one country often survives abroad when the brand has global reach.

Is Viennetta ice cream coming back?

Yes – and it already has, at least in the United States. In 2021, Unilever brought Viennetta back to U.S. stores under the Good Humor brand, framing the release as a response to fan demand that had built up for nearly 30 years – Comunicaffe (food industry news). The product was positioned as a family‑shareable cake‑shaped dessert, and was sold nationwide for a limited time.

When and where was Viennetta relaunched?

• United States: 2021 (Good Humor brand), available at major retailers – Fox News (news outlet)
• United Kingdom: 2022 (Wall’s brand), relaunched with a nostalgia marketing campaign – Wikipedia (notes revival)
• Ireland: 2023 (available in SuperValu, Dunnes) – Wikipedia

The implication: For U.S. fans, the 2021 run was a one‑time event, not a new normal. The product is alive elsewhere, but not in the country where it was best remembered.

What flavors of Viennetta ice cream are available?

The core product is a vanilla ice cream base layered with crisp chocolate. However, limited editions and regional variants have appeared.

Is vanilla the only flavor?

• Vanilla with chocolate layers – the original and most widely sold variant – Fox News (news outlet)
• Chocolate Viennetta – available in some UK supermarkets as a limited edition – Wikipedia
• Mint chocolate chip – reported in select European markets – Wikipedia

The catch: Brand loyalty is built on the original vanilla‑chocolate combination. Introducing new flavors risks diluting the nostalgia appeal.

What are the ingredients in Viennetta ice cream?

According to product labels, the main ingredients are reconstituted skimmed milk, sugar, vegetable fats, cocoa butter, and emulsifiers. Viennetta contains milk and soy lecithin; it may have traces of nuts – Wikipedia (ingredient overview).

Does Viennetta contain dairy?

• Yes – milk is a primary ingredient, making it unsuitable for vegans or those with lactose intolerance – Wikipedia
• Contains soy lecithin as an emulsifier – no gluten‑containing grains are listed, but no official gluten‑free certification exists

The pattern: The manufacturer does not publish full nutritional data online, so calorie counts and detailed ingredients are only available on package labels.